Guidelines
Please keep in mind that your editorial is to be written in an unbiased, educational, and informative format. This means that the information can be taken to any professional in your particular field for use or publication. You might want to consider answering the top five or six questions that are asked about your services by new patients, clients or customers. When you educate and inform prospective clients on different areas of your particular type of business, they become strongly inclined to choose your firm as the provider of those services. The Women's Journal editorial is a proven format that has worked well for our contributors for over 31 years. 
TITLEPlease let us know how you want to title your article. It should include words that grab the reader’s attention.PHOTO: Send your photos as attachments via email. They must be in JPEG, TIFF or PDF format and at least 300 dpi. Identify who is in each photo.
BYLINEIndicate whether the editorial is written by you (if you personally wrote it) or presented by you (if supplied by your association). Be sure to include credentials (MD, PhD, etc).
EDITORIALArticles need to be emailed to jeff@pwjournal.com as soon as possible so they can be edited for grammar. Please use Microsoft Word, and send as a (.doc) document. Please do not use bullets; they make formatting very difficult. Please do not put articles in columns. Articles must be sent as an ATTACHMENT. A full page article should be about 700-900 words. A half page article should be about 300-450 words. Testimonials from your patients, clients, or customers are encouraged. Though optional, testimonials have been proven to be successful marketing tools. These are included in your total word count. All information must be sent as ATTACHMENTS via e-mail (NOT embedded in the body of the email).
BIOGRAPHYHere is your chance to provide your personal credentials, phone number and information about you and your business. Include a brief biographical sketch of the author and/or company at the end of the article. This is also included in your total word count.
DISPLAY ADSend your camera-ready advertisements to us as attachments via e-mail in PDF. They must be at least 300 dpi, and if you purchased color, please submit in CMYK, otherwise your black and white should be all K. Please note that photos extracted from a website are not high quality, and will not reproduce well. You can convert your ads to PDF for free at www.pdfonline.com. For full page article, ad may range from 4”x 4” to 6”x 6”. For half page article, ad may range from 2”x 2” to 3”x 4”.
DEADLINEAll editorials, ads and photos are due by the 15th of the month prior to publication (3/15, 5/15, 7/15, 9/15, 11/15, 1/15). If for any reason you cannot make this deadline, you need to notify your ac-count representative immediately. If we do not receive all information by deadline or if you have not made arrangements for extra time, a previous article will be used or we will print a copy of your business card. The article will be printed as written.
We do not change the content but may edit for grammar and formatting. Please call 1-866-603-4099 or e-mail jeff@pwjournal.com if you have any questions.
Advertising/Ad Size Information
The PWJ is published bi-monthly as an objective, educational, and informative periodical for women in Philadelphia and the surrounding area.
Full Page Exclusive Editorial – Includes photo, byline, 700-900 word editorial article, personal bio, testimonials, and display ad for your company.
Special Exclusive Editorial (3/4 page) – Includes photo, byline, 500-600 word editorial article, testimonials, and display ad for your company.
One-Half Page Non-Exclusive Editorial – Includes 300-450 word editorial, testimonials, and display ad.
One-Quarter Page Non-Exclusive Editorial/Ad – Includes 50-150 word editorial or ad and testimonials depending on space.
Back Page - Full Color Display Ad.
